M1: Marketing and Distribution

Marketing and Distribution: Distribution: MTV: MTV is a company that showcase music videos, festivals, songs, lyrics videos and all genres of music 24 hours a day. The original purpose of MTV was to be ‘music television’ playing music videos 24 hours a day and seven days a week, thus distributing my music video on this platform will be an excellent way to showcase my work and easily gain views and attention for the video. The online ‘Music industry how to’ suggest these are the top ways to get your video on to MTV: create great original content, submit your video to MTVs artists, build fan excitement to MTVs video release, build publicity around the video and to keep pushing fans to request you as the artist and the video. YouTube: Videos and music videos can also be uploaded to the artists or video editors YouTube channel, where most if not all of their fan base will be made aware of it. Moreover, they can be monetised so that the artist will receive money from the video, a type of advertisement that allows easy income for the artist; I can upload the video to my YouTube channel as well, that has been created for this purpose. In 2018 and 2020, the 95% most watched videos on YouTube were music videos, thus demonstrating this is a great way to distribute my music video to allow it to gain a possible high platform of popularity. Interbrand’s top 100 brands are collectively uploading a video to YouTube every 18.5 minutes, the same brands having an average of 2.5 channels each. YouTube is an amazing choice for my video as it is easily accessible, as well as being free to watch and upload, for most people and as both me and the artist have a YouTube channel we can upload the video twice and receive more views. Vimeo: Vimeo is a video hosting, sharing, and services platform headquartered in New York City, a platform operating on an ad-free basis, and instead derives revenue by providing subscription plans for businesses and video content producers as well as offering software as a service (SaaS) with video creation, editing, and broadcasting tools, enterprise software solutions, as well as the means for video professionals to connect with clients and other professionals. Vimeo very much focuses on the delivery of high-definition video across a range of devices, thus demonstrating to be a good platform to distribute my music video. Facebook: For an older audience, mainly aged between 45-65, are more known to use the media of Facebook, a well-known and easily used platform. Facebook allows any individual to create and publish videos to their page, allowing them to create a profile of their interests, past videos/images, or anything they find interesting. Although this may not be a main use of distribution due to my target audience being of the younger category I will still use it to have a wide range audience of all age groups. Marketing: To market my music video, I will mainly use social media to do this, using the platforms I have mentioned above to distribute this but the following platforms below are the sights/apps I will use to market and advertise them. The majority of my marketing platforms are used by my target audience as well as demographic, thus being good ways that will gain attraction from audience’s. However, I will also use hand to hand marketing, such as posters, fliers, billboards, etc to advertise my music video, although not the most popular use of marketing I will still use this method for those in my audience who may not use social media. To contribute to this I will also use teaser videos to create excitement for the music video from a fan base as well as publish GIFS and teaser images/photoshoots from the music video to again gain popularity for the video. Artists Website: If the artist has a website then you could use that as a main promotional route for your video, as fans of the artist will probably be aware of the website and those who are not could be made aware of it through one of the routes such as YouTube, twitter, Snapshat, TikTok and Vimeo for some synergy, one thing promoting the other. Twitter: Twitter can be used to promote music videos as well with handwritten messages from the artists themselves being posted and viewed directly by their fans. Thanks to the ‘retweet’ function fans are more than likely to see the video and it is also likely to bring in new fans as videos are shared between friends and relatives, being ‘retweeted’. According to https://media.twitter.com these are some great ways to help kickstart your promotion: turn it into a Contest, encourage fans too unlock exclusive content, tell fans when your video will drop, mesmerise your fans with a looping clip of the video, share snapshots of your video with subtitles, tweet a clip from your video and share a link too your full video. TikTok: TikTok, is a Chinese video-sharing social networking service owned by ‘ByteDance’, it is used to create short music, lip-sync, dance, comedy and talent videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds. To distribute my music video on this platform, I could edit a short clip of a main, high impact part of the video and display in a short looping clip. The app allows the audience to like and share as well as mirror other videos reacting to them, this I feel are great features that will allow my target audience (who are known in their behavioural aspects to use this app) to view and share the music video.