Synergy: Film Productions
Marvel Studios: Engame
Release Date: 25 April 2019
Production Budget & Box Office: The Marvel Comics movies are notorious for their high production budgets, but the highest on record is the staggering 356 million U.S. dollars it cost to produce 'Avengers: Endgame'. Luckily, the film performed impressively at the box office, earning over 2.7 billion dollars worldwide.
Who distributed it: Walt Disney Studios Motion Pictures
How did they use Syngery: Disney Video Games, Toys (e.g POPS, action figures, Hot toys, board games, etc), Cereal Boxes, Food Marketing, Comics, Books, mini games, etc.
How did they market it: The Avengers End Game Marketing Budget is actually higher than the average Hollywood movie budget. Marvel partnered with some huge brands to promote the film such as Audi, McDonald's, Coca-Cola, Google, General Mills and Ziploc. They marketed the film through TV Adverts, Trailers on Youtube and video platforms, Instagram, FaceBook, Tiktok, Bus posters, physical film posters, sneak peaks of the film, etc.
Technological Convergence: Due to the pandemic nearly all of the Disney Films and their partners have been distributed on Disney+, a streaming platform.
Notes:
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