Unit 21: P2: Stranger things marketing

Unit 21 - P2 Stranger things marketing

                                                                     Trailers:

Above is the trailer for 'Stranger Things' season 1 on Netflix. This was distributed on the internet platform of YouTube when it aired as well as was advertised on conventional TV in adverts as well as audio/radio on Spotify adverts. This was also seen to be advertised by the Director, company and actors/actress's via social media: instagram, facebook, twitter, snapchat, etc.

Posters:

Moreover, when the show was being branded and distributed, there was a selection of posters featured on social media via instagram, facebook, twitter, snapchat, etc. As well as this, there were various billboards featuring the poster, sides of buses, bus stops, buildings, outside of the cinema and more all advertising the poster. Another form of advertising they used was snippets of the trailer and or parts of the series in a short video, this was featured at the cinema before a film was shown in the trailers, video clips on line and active digital posters.

Website: 

To add to this, Netflix features their new shows on their web page and app, the most popular or new movies or shows being placed front and centre for the audience to see, this is a direct approach of advertising as every time you open the app or site you are faced with new films and shows, at the time the trailer for season 1 of Stranger Things was the most popular advertisement they showed.

Social Media:

Above are examples of social media platforms that Netflix advertised the Stranger Things show on, not only by advertising it on their website and app they used social media platforms such as: instagram, facebook, twitter, snap chat and now TikTok. These are a accurate way to advertise to a modern audience as it is the main way our society now communicates, to advertise this via these platforms allows a sufficient and affordable way to advertise a product.

Video Games & Apps:

'Stranger Things' after its burst of popularity when it came out then quickly created a video game that could be played via Xbox and PS4, this game is somewhat average and was largely used for income rather than quality of the game.

Merchandise:

Alongside digital advertisement and apps, their was also an abundance of merchandise produced for the show, this including: clothing (hoodies, shirts, dresses, hats, shoes, etc), action figures, dolls, games, boardgames, bags, keychains, lego sets, props, wigs & outfits, blankets, decorative posters, etc. As the show is based for a young audience will also maturer audiences also viewing the show, this was something that was easy to advertise. 

Tie-ins:

The show then also made a 'tie-in', creating a physical fair that showcased nearly all scenes and settings from the show that people could go to. These kinds of subtle, immersive campaigns can be very effective because they feel less like advertising and more like an extension of the narrative, they feel organic and authentic and become very shareable to the audience. This then generated more income through paying to get in, food and drink sold, merchandise sold as well as rides.

Promotional Tours & Interviews:

Lastly, the cast also went on a promotional tour that then furthered the likening for the show through meet and greets, talks and conventions that sold out world wide. As well as this, through social media there is an abundance of interviews with various companies and talk shows such as: Jimmy Falon, Buzzfeed, The Cut, Insider, The Tonight Show, etc.