SWOT Analysis

Romantic Drama:

Strengths: The strengths of the romance show includes various relatable protagonists, including different genders, sexualities, ethnicity's and groups of people. There is demonstration of relationships and friendships, a relatable theme for many audiences, this being a wide range code. Moreover, there is a range of audience pleasures, this being: personal relationships, thus then leading to the romance genre and subjects such as sex, relationships, break ups, love. I have suitable themes for my TV Drama, this being in context to the theme of romance, a common genre in BBC3 shows, as well as friendships, breakups and love. To add to this, my pitch meets the brief by following stereotypical conventions of a Romance, thus being easy to advertise to a BBC3, usual audience. The pitch follows usual stereotypes by having a main female protagonist who falls in love with a stereotypical high school boy. My target audience can relate to the characters as each episode is filled with different situations and characters. 

Opportunities: The show has similar, typical characters such as teens in local school locations, this is very typical for the target audience, as school, friends, relationships and families are something they are involved in in their daily routine. The show will cost 82k - 100k per episode and as there will be 6-8 episodes in this series, this is a reasonable amount for an acute show. As well as this, I will only use low cost actors, I do want these actors to have experience but will only pay the average cost of £200 per actor; as well as this, I will use locations that are little to no price. 

Weaknesses: The audience likes the protagonist, however as it is a drama, there will be drama and points of highs and lows in the narrative, thus meaning at points the audience will like and dislike the main hero/heroine as they progress through their character arc. My show is also suitably certified as the target audience ranges form 16 - 34 and so the age rating/certification will be a 16. 

Threats: The budget will be in range to fit with the brief as most things will be low cost. As well as this, there will be various amounts of representation within the narrative, this being LGBTQ+ relationships, non-binary characters, various ethnicities, fluidity of genders and reversal of stereotypes. Moreover, there will be representation in certain events, such as breakups, points within a relationship, friendships, love, sex, etc. 

Sci-Fi Drama:

Strengths: The character within the narrative will be relatable; this being because he is in the setting of high school, his age is similar to the target audience as well as most sci-fi drama's being lead by male characters. The audience pleasure within the show will be escapism as the main theme will be alien invasion and monsters; this will supply the audience with a sense of escape due to the other worldly setting. My pitch meets the brief as my target audience fits within the range, each episode will be filled with entertaining characters and aliens. 

Opportunities: Within my pitch there will be a diverse range of actors, this including characters and aliens; however there is the stereotypical male leader, this only being because most sci-fi films and shows are directed at the male audience. However, even though this is directed at a male audience I will not create my characters to fit within the male gaze (e.g. dehumanising women, sexist views, etc)

Weaknesses: The character is meant to be likeable and joyful, this may get repetitive for the audience as many characters need to have character arcs to develop their personalities and views. The shows sci-fi elements will be very stereotypical and have an 80's style, this being shown through the monsters being props and not CGI as well as using prosthetics. The age rating is suitable as it fits within the target audience and character as this is a teens gaze and so is a 16 certificate as the overall age rating is 16-25. 

Threats: The budget may go over the expected amount as when creating a sci-fi narrative, you would need to employ people who do CGI, make realistic creature props, etc. As explained before I will have a range of people in different groups, such as various ethnicities, genders, sexualities, etc. The risks within my production will be the physical risks of action within the narrative, such as alien fights. 

Witch:

Strengths: There is a relatable protagonist, she is a non-conventional female, black character, as many media products demonstrate young teenage girls to be white, innocent and pure. This then goes against the stereotypical standards within film. As well as this, the audience pleasures will have a range such as: escapism through teenage relationships, love and friendships, personal identity as my audience will be able to relate to the main protagonist as her qualities is very close to the target audiences behavioural, geographic, etc; as well as this the show will have audience pleasures of personal relationships as this a main theme of the narrative and surveillance as we watch the narrative play out as well as also possibly breaking the fourth wall. The pitch fits with the brief as meets with all requirements of the BBC3 brand. 

Opportunities: Within the show there will be a diverse set of characters, this ranging from all ethnicities, genders, sexualities, etc. The target audience ranges from female to male and many of the characters are ambiguous so appeals too many audiences when finding a character relatable to them. 

Weaknesses: Weaknesses of the show may be at times being too graphic as the themes of witchcraft and magic may become too mature for some audiences; as well as this, the budget may go over as when using CGI for these effects would cut into the cost. However, overall I feel the age rating is appropriate for the target audience. As well as this, the certificate for the show will be a 16, as the overall arching target audience is 16-24.

Threats: One of the main threats is the budget, as i am using CGI within the show quite often, employing people to do this and the software it takes to carry this process out will be expensive  and so will cut into the overall budget. Again, as I have explained I will have a range of different characters from many different backgrounds but as a show more often than not many directors are criticised for not being accurate and so this is something I will have to do appropriately. Concluding, the overall risks will be the cost of CGI, equipment and crew.