M2

 M2:

PROPOSAL

 PROPOSAL 

P3: GANTT CHART

 Gantt Chart:

P3: CAMPAIGN SCHEDULE

 CAMPAIGN SCHEDULE

P2: Proposal

P2: Proposal 

P1: Describe a Cross Media Campaign

 P1: Describe a Cross Media Campaign

P1: Memorable Adverts

 P1: Memorable Adverts 

What is a campaign?  = A series of advertising products and or events linked by a core message/aim

Disney Step Dad Christmas Advert

This is this years Disney Advert for Christmas, as well as this, it features non conventional families by showcasing a family involving a step dad. The target audience for this will be children aged 3 - 12, as most children at this young age watch Disney content. As well as this, parents ill then also watch this as it helps represent different forms of family dynamics.

Disney - Christmas & Hanukkah The Ghost and Molly Mcgee Advert 

This was one of Disney's first adverts and TV Shows that showcases Hanukkah within a show for children; this demonstrates more inclusivity for families who celebrate Hanukkah. This target audience will be both male and female children aged 3 - 10 as this group mostly watches Nickelodeon shows as well as Disney.