P3 - Talent Consent & Release Form

 

P3 - Production Schedule Gantt Chart

 

My contingencies may include: poor weather on the day of filming, unavailable images for examples of locations in mise-en-scene, my production doesn't fit health and safety requirements following COVID 19, production schedule events aren't filmed on time or I am not given permission to film evidence.

P3 - Permission to Film

Permission to Film Email

If email screenshot above is unclear a pasted copy is below:

To Sir/Miss,

I am creating a music video in co-ordination with Ilkley Grammar School’s Sixth Form Media Department, the setting of this music video is set in locations in Ilkley, such as: Ilkley Park, Ilkley Graveyard and Ilkley streets (specifically North Parade). I require your permission to film in these locations under the circumstance my crew and I follow the COVID 19 guidelines of social distancing, wearing a face covering, using hand sanitiser when needed/necessary and washing/cleaning any props/clothes used to prevent risk of infection. 

Please let me know if you can meet my requirement of a permission form,

Thank you very much, 

Alex Mallinson

 

P3 - Call Sheet (3)

 

Mise-en-scene + Location

Props for Music Video

The camera I will be using is a Sony a58 or possibly a Nikon D3300, these high quality cameras' will allow me to capture vivid, clear and high pixel footage. Moreover, my tripod will be used for steady dolly movements or stills in my music video. I will use coloured gels to create better lighting and a more dramatic effect within my music video as well as an extra battery for my contingencies for filming. I will be using a FigRig,  supplied to me by school, this will allow me to capture the rapid movement off my shots in a flowing and easy way. The FigRig will be used in shots when the character is transitioning into a new scene and or going into flashbacks.

The bedroom setting will have dramatic lighting and a more lonesome, melancholic atmosphere, where the street settings will hold a colder, dark effect.

 

P2 - First Page of Storyboard

Film Production Risk Assessment

Gantt Chart Plan - Schedule of Filming

P3: Storyboard

M1: Marketing and Distribution

Marketing and Distribution: Distribution: MTV: MTV is a company that showcase music videos, festivals, songs, lyrics videos and all genres of music 24 hours a day. The original purpose of MTV was to be ‘music television’ playing music videos 24 hours a day and seven days a week, thus distributing my music video on this platform will be an excellent way to showcase my work and easily gain views and attention for the video. The online ‘Music industry how to’ suggest these are the top ways to get your video on to MTV: create great original content, submit your video to MTVs artists, build fan excitement to MTVs video release, build publicity around the video and to keep pushing fans to request you as the artist and the video. YouTube: Videos and music videos can also be uploaded to the artists or video editors YouTube channel, where most if not all of their fan base will be made aware of it. Moreover, they can be monetised so that the artist will receive money from the video, a type of advertisement that allows easy income for the artist; I can upload the video to my YouTube channel as well, that has been created for this purpose. In 2018 and 2020, the 95% most watched videos on YouTube were music videos, thus demonstrating this is a great way to distribute my music video to allow it to gain a possible high platform of popularity. Interbrand’s top 100 brands are collectively uploading a video to YouTube every 18.5 minutes, the same brands having an average of 2.5 channels each. YouTube is an amazing choice for my video as it is easily accessible, as well as being free to watch and upload, for most people and as both me and the artist have a YouTube channel we can upload the video twice and receive more views. Vimeo: Vimeo is a video hosting, sharing, and services platform headquartered in New York City, a platform operating on an ad-free basis, and instead derives revenue by providing subscription plans for businesses and video content producers as well as offering software as a service (SaaS) with video creation, editing, and broadcasting tools, enterprise software solutions, as well as the means for video professionals to connect with clients and other professionals. Vimeo very much focuses on the delivery of high-definition video across a range of devices, thus demonstrating to be a good platform to distribute my music video. Facebook: For an older audience, mainly aged between 45-65, are more known to use the media of Facebook, a well-known and easily used platform. Facebook allows any individual to create and publish videos to their page, allowing them to create a profile of their interests, past videos/images, or anything they find interesting. Although this may not be a main use of distribution due to my target audience being of the younger category I will still use it to have a wide range audience of all age groups. Marketing: To market my music video, I will mainly use social media to do this, using the platforms I have mentioned above to distribute this but the following platforms below are the sights/apps I will use to market and advertise them. The majority of my marketing platforms are used by my target audience as well as demographic, thus being good ways that will gain attraction from audience’s. However, I will also use hand to hand marketing, such as posters, fliers, billboards, etc to advertise my music video, although not the most popular use of marketing I will still use this method for those in my audience who may not use social media. To contribute to this I will also use teaser videos to create excitement for the music video from a fan base as well as publish GIFS and teaser images/photoshoots from the music video to again gain popularity for the video. Artists Website: If the artist has a website then you could use that as a main promotional route for your video, as fans of the artist will probably be aware of the website and those who are not could be made aware of it through one of the routes such as YouTube, twitter, Snapshat, TikTok and Vimeo for some synergy, one thing promoting the other. Twitter: Twitter can be used to promote music videos as well with handwritten messages from the artists themselves being posted and viewed directly by their fans. Thanks to the ‘retweet’ function fans are more than likely to see the video and it is also likely to bring in new fans as videos are shared between friends and relatives, being ‘retweeted’. According to https://media.twitter.com these are some great ways to help kickstart your promotion: turn it into a Contest, encourage fans too unlock exclusive content, tell fans when your video will drop, mesmerise your fans with a looping clip of the video, share snapshots of your video with subtitles, tweet a clip from your video and share a link too your full video. TikTok: TikTok, is a Chinese video-sharing social networking service owned by ‘ByteDance’, it is used to create short music, lip-sync, dance, comedy and talent videos of 3 to 15 seconds, and short looping videos of 3 to 60 seconds. To distribute my music video on this platform, I could edit a short clip of a main, high impact part of the video and display in a short looping clip. The app allows the audience to like and share as well as mirror other videos reacting to them, this I feel are great features that will allow my target audience (who are known in their behavioural aspects to use this app) to view and share the music video.

M1: Justification of Content

ALEX MALLINSON Media Studies Year 12 Justification of Content: Target Audience and Music Video My chosen music video and song is ‘All for us’ by Labrynth, a song that is used in the popular show, ‘Euphoria’, a song and music video used as a symbolic reference and message to the dangers of drug abuse and its fatal consequences. The music video will depict a teenage girl struggling with addiction, the message demonstrating how this has an effect on herself, her family, friends and ultimately physical and mental health. The genre of the song is hip hop/grime/electronica, however I want to produce a more melancholic, darker toned music video, an aesthetic that I feel will fit well with the meaning of the narrative and song. The sombre and gloomy mood will be portrayed through dimly lit lighting (contrasted with bright neon lighting when the character is portrayed to be on drugs), melancholic settings such as graveyards, lonesome streets and cold bedrooms. My music video is suitable with the theme/message of the original song/music video as both depict drug abuse at its height; both videos having a target audience of male and female teenage millennials (13-20), within the demographic of the lower to middle class, an age group/stereotypical demographic that may indulge/experiment with drugs, ultimately the message conveys to the audience of the dangers and consequences of drugs. I can be sure the target audience I have identified is correct by looking on ‘YouGov’ of the original music video as well as artist. Moreover, the shots/editing and camera movements will mirror the original music video and how it is presented in the show, ‘Euphoria’, using a range of long/medium shots, extreme/close ups, cowboy shots, establishing/wide shots. I will use camera movements such as a dolly, pan, hand held shooting, tilt, zoom, pedestal and truck; as well I will use animation on the footage when editing, creating graphic designs that make references to the music videos visuals and song and use quick smash cuts, cuts and possibly wipes. The content I wish to produce is aimed at young teeners struggling with drug abuse or mental health issues, the industry I am working in I feel needs more representation of this audience through media, as social media now is our worlds way of communicating, this could help create relatability or create help lines from the music video that my target audience could benefit from. Video Format I will present my music video on a MP4 video format, using a high-quality file of 1080p resolution as well as export this as a 1080p HD file. I will be providing the client a high-quality music video, using a 25fps camera as well as a tripod. The duration of the music video will fit into 3 minutes and 10-15 seconds, within this time I will display a narrative showcasing my character and her struggles with drug abuse, as the music video is only a short period I will need to use quick match cuts when editing so I can tell a well thought out and compelling narrative in a short period of time. Audience pleasure When thinking about audience pleasure the factor of identifying with a character, the pleasure of being able to relate to a character because they are similar to you or have issues they can relate to, also being the reason why as a creator I have chosen a specific target audience. To create identification with the audience the character will be depicted within the same age group as my target audience, as well as the actress being a young girl, I will want to meet the male target audience relatability through making the character more masculine and wear baggy/less feminine fashion. Furthermore, I will also think about Schadenfreude, the audience being able to feel the characters pain and being able to relate to emotional events of the music video. Moreover, the audience also gains pleasure from the observation/surveillance of the character, watching something dramatic without the consequences of real life dilemmas. As well as this, there will also be a narrative resolution of the music video, the emotional purging done by the audience from the emotive narrative and song, will leave them with a refreshed feeling from the dramatic story. Genre/Media Codes & Conventions The main ongoing theme and narrative of my music video will revolve around subjects of drug abuse, consequences on the abuse of drugs & alcohol, and difficulty within mental health as a teenager; this I feel will work well with my target audience as may be a relatable aspect towards them. The setting of my music video will change from cold and lonesome bedroom scenes, streets at night and graveyards, all of which portray a melancholic tone that fit the mood of the music video. More on this, the mood of the music video will pursue a melancholic, dark and depressing genre, thus fitting the visuals and lyrics of the song and original video as well as using significant props of fake drugs and cigarettes to again show this. When looking on media codes and conventions I have researched the cause and effect of the message of the music video, applying a serious message of the consequences of drug abuse, allowing the audience to think about their own actions in life. The symbolic codes I will use include drugs, being a demonstration of the teenage protagonist’s struggle in life, these props a clear symbol within life of a person’s struggles, using this as an escape from the world’s problems. Other scenes such as the character slouched on a couch, struggling to get out of bed, crying scenes, wondering streets at night, rugged and uncared for fashion, all again demonstrate symbolic codes towards the audience of the characters mood. The colour I will use in my music video will consist of neon bright lights contrasted with dark, eerie atmospheres creating symbolism behind the characters mood, the dominant colours being neon purple contrasted with greys and blacks. In brighter lit lighting the character may be depicted to be on drugs, although not meant to be a contributor to drugs being positive but to showcase the feeling of their effects, on the other hand, darkened scenes depict the character to be in a depression, the unlit atmosphere reflecting the protagonists mood. When looking at technical codes, the camera will nearly always be seen using a dolly movement, moving away from the character, symbolising the audience not wanting to be in the shoes of the protagonist due to her situation as well as the positioning of the camera nearly always looking directly at the main character, making it clear she is the protagonist of the narrative. The two types of techniques used to contrast meaning in the codes and conventions of music videos are technical and symbolic. The technical side is the equipment can portray meaning; how camera angles, shots, sounds, editing styles and the genre can be used in a way to convey a particular meaning in the song and consequently in the music video. To demonstrate this I will use a high quality camera, a tripod, back up batteries, a physical copy of my script and storyboard and plastic coloured lighting sheets when creating dramatic shots. Within symbolism there is more of involvement of mise-en-scene, such as facial expressions, body language and beyond what you can see. To demonstrate this I will plan out all of the protagonist body language and facial expressions in a storyboard, leading from one shot to the next, this will allow me to easily understand what my actress will be doing and how they will look. Moreover, in my P1 Proposal, I created a layout of what fashion the protagonist will wear, bringing this with me when filming will give me and accurate insight on how to style my character.

P1 Feedback

P2: Script for Music Video